When people hire a cab what is that they look at, and almost everyone says it the price and then on-time service.
What does (or will) a typical luxury car hire will offer, no doubt the car interiors are more luxurious and typically they are more spacious. Here, we need to understand cars which are considered as economy is some ways in India they are categorized as luxury (or semi-luxury). Luxury car hire is a niche segment and many local car-hire providers provide that kind of service. There are few pan-India providers who provide that kind of service. Also, people who can afford luxury cars may as well get a chauffeured car for themselves.
Can a luxury car hire service by itself is as exciting as it sounds or maybe even a luxury car hire service will need to move into more of a hybrid model, make some changes to its operating model, be more competitive in terms of pricing.